Outdoor

Outdoor: Kids

1. Mercedes Benz E-Class
2. BMW Z4 Roadster
3. DSTV Monkey Business

Outdoor: Teens

1. DSTV Monkey Business
2. BMW Z4 Roadster
3. Mini Convertible

Outdoor: Young Adults

1. DSTV Monkey Business
2. Mini Convertible
3. Mercedes Benz E-Class

Print

Print: Kids

1. Samsung Star
2. Porsche 911 GT3
3. Mini Flu Injection

Print: Teens

1. Samsung Star
2. Nokia
3. Lacoste Sneakers

Print: Young Adults

1. Sunlight Plate
2. Appletiser Splash
3. Dentyne Love Your Smile
   

Radio

Radio: Kids

1. Sandton City SpongeBob
2. BP Express Bread and Milk
3. McDonald's Robot McMeal

Radio: Teens

1. Sandton City SpongeBob
2. Sony Ericsson C903 Smile
3. Listerine Back in the days

Radio: Young Adults

1. Sony Ericsson C903 Smile
2. Motorola VE66 Piggy Wiggy
3. Axe Research Laboratories

TV

TV: Kids

1. BP Mamas vs. Café Owners
2. Vodacom Single Ladies
3. BP Divas vs. Taxi Drivers

TV: Teens

1. BP Mamas vs. Café Owners
2. BP Divas vs. Taxi Drivers
3. Vodacom Single Ladies

TV: Young Adults

1. BP Mamas vs. Café Owners
2. BP Divas vs. Taxi Drivers
3. Vodacom Single Ladies

Special Awards

Special Award: Laugh Out Loud
Awarded to the funniest ads

1. Sunlight Plate (Print)
2. Cell C Walking Man (TV)
3. Cadbury Dairy Milk (Radio)

Special Award: Originality and Innovation

1. Makita Power Drill (Outdoor)
2. Audi Q5 (TV)

Special Award: Most Inspirational Award

Momentum Believe in People

Special Award: ‘Cause You Mean It'
Awarded for social responsibility

Salvation Army